How to Set Up and Pay Affiliates for Generating Leads

Affiliate marketing is evolving, and with Stack, you can now implement a Pay-Per-Lead (PPL) model. This means you can reward affiliates for every lead they generate, making it perfect for campaigns centered around forms, surveys, and calendar bookings. Let’s walk through the steps to set up lead tracking and PPL commissions, making it easier to manage and reward your affiliates.

Create a New Campaign

Go to the Affiliate Manager located under the Marketing section.
Click on the Campaign Page and then hit the + Add button to start a new campaign.

Select Source Type

Choose from Forms, Surveys, or Calendars as the source for your campaign.
The Pay-Per-Lead model is available for these sources.

Enable Pay-Per-Lead

Navigate to the Commissions tab.
Toggle on the Pay-Per-Lead option to activate this commission structure.

Set Per Lead Commission

Specify the commission amount that affiliates will earn for each lead.
Configure this in the Per Lead Commission settings.

Configure Advanced Commission Settings (Optional)

If desired, set up multiple tiers in the advanced commission settings.
This feature allows you to reward affiliates and their sub-affiliates at varying levels.

Add Campaign Description & Assign Affiliates

Provide a description to clarify the campaign’s objectives for your affiliates.
Assign the affiliates who will participate in this campaign.

Review & Finalize

Double-check all your settings and make any necessary adjustments.
Click Publish to launch your campaign.

Tracking Leads and Commissions

Monitor Leads

Once your campaign is live, track leads and their commissions directly from the affiliate’s profile page.

View Commissions

The Commissions tab will display the “Lead Commission” in the Product column, showing the source of the commission for each lead.

Please Note:

For accurate tracking, ensure that forms, surveys, or calendars are integrated as components within a funnel or webpage. Custom code embeds and iframes are not supported for lead tracking.

What’s Next

This guide should help you set up and manage your affiliate campaigns effectively with Stack. Happy marketing!