Add To Google Analytics action
Overview
Section titled “Overview”The Google Analytics action in Stack allows you to fire a custom event in your Google Analytics (GA) account. This feature supports both Google Analytics 4 (GA4) and Universal Analytics (UA), enabling you to track specific user interactions or behaviors on your website or app for enhanced insights.
Action Name
Section titled “Action Name”Google Analytics
Action Description
Section titled “Action Description”This action lets you send custom events directly to Google Analytics (GA4 or UA) by specifying details such as the Measurement ID, Event Name, API Secret, and Event Value.
Action Details
Section titled “Action Details”How to Configure
Section titled “How to Configure”- Action Name: Set a descriptive name for the action (e.g., “Add to Google Analytics”).
- Action Type: Choose either “Google Analytics 4” or “Universal Analytics” based on your setup.
- Measurement ID: Enter the Measurement ID for your GA4 property.
- Event Name: Specify the event name that will appear in GA4/UA (e.g., “purchase”, “page_view”). Refer here for Google’s event naming rules.
- API Secret: Input the API secret from your GA4 setup to securely send event data.
- Event Value: Optionally, pass a value related to the event, such as revenue or clicks.
Field Descriptions
Section titled “Field Descriptions”| Field Name | Description | Mandatory |
|---|---|---|
| Measurement ID | The unique ID for your Google Analytics property in GA4 | Yes |
| Event Name | The name of the event you want to trigger in GA4 or UA | Yes |
| API Secret | A secret key generated in Google Analytics to send data securely | Yes |
| Event Value | The value or parameter you want to pass along with the event | No |
Example
Section titled “Example”Imagine you want to track when a user completes a form submission on your website. You can use this action to fire a “Form Submitted” event in Google Analytics. The Measurement ID will link the event to the correct property, and the API secret ensures the data is securely transmitted.
Suggested Triggers
Section titled “Suggested Triggers”- Form Submission: Trigger this action when a form on your website is submitted to send event data to GA.
- Page Visit: Trigger the event when a user visits a specific page, like a product page, to track user behavior.
- Tag Added: When a user tag is added (e.g., “New Lead”), this action could send an event to GA tracking that change.
- Appointment Booked: Fire an event when a user books an appointment to track how many appointments are made through your system.
- Product Purchase: Trigger this action when a product is purchased and send relevant information to Google Analytics (e.g., purchase value).
Additional Notes
Section titled “Additional Notes”- Ensure that Google Analytics is correctly configured in your system before using this action.
- Events sent to Google Analytics can be used for reporting, segmentation, and marketing automation.
- Verify that the Measurement ID and API secret are accurate for successful event tracking.