Ad Manager: Clone a campaign

Cloning a campaign in Stack can be a game-changer for efficiently managing your advertising efforts. This feature allows you to replicate a campaign’s structure and settings, saving time and maintaining consistency. Let’s explore the benefits and process of campaign cloning.

Benefits of Cloning a Campaign

1. Save Time and Effort

• Quick Duplication: Cloning an existing campaign means you don’t need to start from scratch. All settings, targeting, and creatives are copied over, significantly reducing setup time.
• Speed Up Testing: Easily set up A/B tests for different audiences, locations, or creatives by cloning and tweaking existing campaigns.

2. Maintain Consistency

• Uniformity: Ensure new campaigns have the same structure, budget allocation, and optimization settings as the original. This is crucial for scaling or maintaining a consistent campaign setup.
• Preserve Success: If a campaign is performing well, cloning helps replicate its success by maintaining the same settings and configurations.

3. Simplify Scaling

• Scale Up Quickly: Ready to expand a successful campaign? Clone it to increase reach by targeting new geographies, adjusting budgets, or tweaking audiences without starting anew.
• Create Variants: Easily clone a campaign to target different audiences, ad placements, or devices while keeping the original structure intact.

4. Adapt for Multi-Country Campaigns

• New Markets: Running campaigns across various countries? Clone a campaign to adjust targeting for each market, such as location, language, and currency, without starting from scratch.
• Localize Content: Clone campaigns to tailor ad copy or creative for local preferences while maintaining structural consistency.

5. Efficient Recurring Campaigns

• Seasonal Promotions: For events like Black Friday or Christmas, clone previous campaigns to reuse creative and structure with minimal changes.
• Regular Updates: For recurring campaigns like product launches or weekly sales, cloning helps you set them up quickly, especially if they follow a similar schedule.

6. Simplify Management and Tracking

• Performance Comparison: Clone a campaign and make slight adjustments to compare performance across versions, gaining insights into what works best.
• Consistent Structure: Maintain the hierarchy and structure of campaigns, making it easier to manage multiple ad sets and ads.

When to Use Campaign Cloning

• Scaling Successful Campaigns: Expand a well-performing campaign without redoing everything from scratch.
• Testing Different Audiences: Clone campaigns to target different audience segments and evaluate their performance.
• Replicating Across Platforms or Regions: Clone and modify campaigns to adapt them to new regions, countries, or platforms.

How to Clone a Campaign

1. Locate the campaign you wish to duplicate.
2. Click on the ellipses (three dots) next to the campaign.
3. Select the ‘Clone’ option.

An exact replica of the campaign will be created at the top of your list, with the campaign name followed by “(clone)”. This allows you to quickly identify and manage your cloned campaigns.