Instagram DM - Workflow Action

The Instagram DM workflow action in Stack allows you to send a direct message to a contact via Instagram. To ensure successful delivery, the contact must have messaged a connected Instagram page within the last 24 hours before reaching this workflow event.

Sending a Message

• Templates and Custom Messages: You can choose from existing templates or craft your own message.
• Attachments: To include files, click on Add Attachment. You can either select a file from your drive or enter a URL to attach files.

Recommended Usage

• Trigger: Use this action with the Customer Replied trigger when the reply channel is set to Instagram DM.
• Reply to Comments: If used with the Instagram Comment(s) on Post trigger, the DM will be sent as a reply to the comment if there is a recent comment on your Instagram post.
• Direct Messages: If there is no recent comment, the DM will be sent directly, provided the contact has sent a DM to your business within the last 24 hours.

Best Practices

• Instagram Interactive Messenger: For sending Instagram DMs, it’s recommended to use the Instagram Interactive Messenger action.
  • Reply to Comment: If replying to a comment, set the Reply Type as Reply to Comment via DM.
  • Direct DM: For direct messages, set the Reply Type as Reply to DM.

Important Note

As of August 31, 2024, a previous bug that allowed sending direct messages to any contact who commented on your Instagram post, regardless of prior direct messaging, has been resolved. Now, ensure that contacts have interacted with your business via DM within the last 24 hours to send a message successfully.