Online Listing Overview & Setup Doc

Online Listings by Yext is a powerful SEO tool that ensures your client’s vital business information, such as address, operation hours, and phone numbers, is consistent across over 70 of the world’s most reputable websites. This service is a great complement to your existing offerings and can significantly boost your client’s online presence.

Why Use Online Listings?

• Boost SEO: Creates valuable backlinks and maintains consistent business information across multiple platforms.
• Affordable Pricing: Stack offers a competitive rate of $30/month with a minimal 3-month commitment.
• Value-Added Service: Enhance your service offerings with this additional feature.
• Easy Integration: Works seamlessly with Stack’s features like the Google My Business chat widget.

How Clients Discover Online Listings

Clients can find and enroll in Online Listings through several methods:

1. Notification Bar: A one-time notification bar alerts users to the availability of Online Listings.
2. Reputation Tab: Navigate to Reputation -> Online Listings and click on the “Get Started” button.
3. LaunchPad Tab: Click the “Connect” button to access the Online Listings setup.

Purchasing Online Listings

1. Initiate Purchase: Clients click on the offer and proceed by clicking the “Get Started” button.
2. Checkout: Clients enter their payment details on the checkout page. If their location is in SaaS Mode, card details will auto-populate.
3. Confirmation: After confirming the payment, clients fill out a short form to start their listings.
4. Dashboard Access: Clients can access the Online Listing Dashboard via Location View -> Reputation -> Online Listings. Note that some listings may take up to 24 hours to sync and go live.

Billing Overview

The Online Listing feature creates two subscriptions:

• Client Subscription: A monthly fee set by you, collected via your Stripe account.
• Yext Subscription: A $30/month fee paid to Stack.

Your profit is the difference between these two amounts, providing an opportunity for additional recurring revenue.

Best Practices

To maximize the benefits of Online Listings:

• Optimize Profiles: Log into Yext and complete all relevant steps for each client’s profile.
• Monitor Listings: Regularly check the “Optimize Your Account” card in Yext for any updates or improvements.

Troubleshooting Common Issues

Listings Not Live

• In-Review Message: This occurs when there’s a duplicate listing. Contact locationconflict@yext.com to resolve.
• Cancelled Message: Legal issues with previous providers may prevent listing transfers. Contact support for assistance.

Incorrect Listing Information

If listings appear incorrect or are stuck in processing, it might be due to errors in the submitted form data. Common issues include:

• Incorrect address or missing suite numbers
• Invalid phone numbers or email addresses

Fixing Data Errors

To correct errors:

1. Navigate to Location View -> Reputation -> Online Listings and click “Manage Listing.”
2. Log into Yext and update the incorrect fields in the Knowledge Graph.
3. Save changes to resync and update the listings.

Connecting Social Media

To connect social media accounts:

• Log into Yext and navigate to the Social Media section.
• Add URLs for Facebook, Instagram, and Twitter.

Connecting GMB and Facebook

To connect your client’s Google My Business (GMB) and Facebook accounts:

• Ensure you have admin access to their GMB and Facebook pages.
• Log into Yext and use the “Optimize Your Account” card to connect these accounts.

By following these steps, you can effectively manage and optimize your clients’ online presence using Stack’s Online Listings feature.